I was recently got introduced to this thought by my sister in a random conversation. So, I thought of sharing this with you.
We all know of the digital influence of online shopping, more known as the e-commerce industry. Today, our life is centered around the Amazons, Myntras, Big baskets… This is no longer just a concept of the west, we are well on this journey in India too.
Today, everything is available at a click of a finger. Clothing, FnB, Grocery, furniture…. the list is limitless. We practically don’t need to get out of our house anymore. India offers an additional advantage, that is ‘Free Home Delivery’. This makes life convenient as well as economical.
Don’t you think we all are becoming more physically inefficient as a result of e-commerce? The word couch potato come to my mind at this stage.
However, this is not the only influence that I am talking about. This blog is aimed towards the online fashion industry.
Personally, I haven’t latched onto this industry. I still exist in the traditional era of a face to face shopping experience. However, the growing sales in the fashion e-commerce sites make it evident that people have caught on to this concept.
I wanted to take you back to the time of physical shopping. Interestingly, now we actually call it offline shopping. I would really like to share some personal experiences.
I have always been a big boy, having difficulty in finding the right sizes. I cannot remember any shopping experience that was not tormenting. The biggest fear was always to actually take something that I liked and imagined that would possibly fit and walk towards the changing room to try it on. The mirror acted like the judge giving the verdict, whether I was fit enough to buy that piece of clothing.
Even though the trial room is a personal space, it is still an embarrassing and somewhat frustrating experience to come out of there empty-handed. The days that I left the store emptyhanded, were the days that I spent planning on how I will work towards getting fitter to eventually buy that fashionwear.
Today, life is different. The choice is limitless, the sizes are limitless as well as there is no trial room nervousness. I have the convenience and comfort of my bedroom to try out the clothes. The only frustration is if I need to send the clothes back if they don’t fit. Obviously, I don’t care of just choosing a bigger size, because it is available. It is literally a click of a finger. I would probably almost always choose a bigger size to reduce the inconvenience of sending the items back.
Our social experience of shopping has changed permanently. I am just wondering if this change is impacting our health, as we all know that the first key to a healthier life is that of consciousness. We need constant reminders to somehow realize that we are not perfect and that we need to work towards getting there. I am not too sure the limitless choice of bigger and more convenient sizes, at a click of a finger, can bring about that reminder. I think it amplifies a lazy and casual attitude instead.
I know we have adapted to this digitized change too. That too by using digitalization. I personally use a smartwatch as a wearable to constantly remind me of my health goals. There are various other methods that will increase the pace in this couch potato age. However, we should be conscious of the reverse impacts too.
We at ALLAVANCE, have been using our reach to spread the word of a healthy lifestyle in the current age of digitalization. It is an important message which tremendously impacts life, work, as well as productivity. Hope we can all live this healthier reality together.